'Pickup' is a IIT Bombay startup where I worked with its founder Yogesh Soni in creating a business model and then building a mobile interface. It was before Uber and Ola introduced ride sharing features in their services and the startup aimed to create an ecosystem where high demands for transportation in campuses during peak hours can be met with making available the empty seats in the cabs to be shared.

I contributed in defining the use cases, understanding the market demand, devising a launch strategy, designing user experience and building the mobile app interfaces for the customers.

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